The initiative to redesign the Snapp iOS app stemmed from the realization that its user interface was significantly outdated compared to our recently improved Android version. While a full redesign wasn’t feasible given our limited timeframe, we identified key enhancements that would align the iOS app with Apple’s Human Interface Guidelines (HIG) to provide a more seamless and intuitive experience for our users. This "Soft Redesign" was an experience optimization effort — a strategic attempt to make impactful improvements without overhauling the entire interface. As the design owner, I led a team of three designers and one UX writer, collaborating with a design system designer and a product owner to implement these changes effectively.